I found it quite interesting that there is music available from the site. This stood out to me because of the amount of sites that don’t have a lot of music available from the site. I believe this to be a great way of working with the customer and excluding the third party.
The site’s format is quite colourful, This is a very different approach to appearance than most of the leading labels and artists have gone for. The main page also displays a lot of album covers, actively achieving multiple goals whilst improving the appearance of their home page. These achievements include making their content easy to find and advertising.
In terms of audience interaction, fans of the artists they represent can choose to create an account or request their newsletter. Fans can also do both of course if they choose to. I find this interesting because it’s very different to what you’d expect, given what similar sites offer in terms of audience interaction.