Author Archives: ollimills

Exam Questions & Question 9 Write Up

Exam Questions 1.“The Music Industry is dominated and controlled by global institutions.” To what extent do you agree with this statement? Refer to both audiences and institutions in your answer. Do you think the Big 3 control and dominate the … Continue reading

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Dying Traditional Music Industry – Summary Paragraph

People, whether it be the audience’s, record labels or artists themselves, have to recognise that the traditional music industry is no longer functioning properly for a number of reasons. These reasons stretch from generation C and their enthusiasm for convergence … Continue reading

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Key Notes

DiY artist – can use convergence and prosumer devices (loop station, kaons pad, iPads, PCs) to produce, distribute, market and allow consumption by active audiences (Gen C) Dub Fx produces though prosumer tech then distributes: SNS (Facebook) Linked to YouTube … Continue reading

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Dub Fx

Dub FX is completely independent, using only live performance, word of mouth, internet social networking, and a number of easily accessible free samples. He is the main founder of the label Convoy Unltd, which could be described as a co-op … Continue reading

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Essay Answer – Compare how a mainstream label and an independent label are each targeting music audiences, in light of the current problems faced by the music industry

“Compare how a mainstream label and an independent label are each targeting music audiences, in light of the current problems faced by the music industry.” There are a number of problems facing the music industry. A primary one of which … Continue reading

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Plan and Intro Argument MI Essay

Intro : There are a number of problems facing the music industry. They include… Mainstream and Independent labels are dealing with these problems very differently. For example, mainstream labels like…  are very discouraging and against the idea of convergence technology … Continue reading

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Heavenly Recordings – Initial Findings

I find the format itself of the site quite appealing. It looks appealing, useful and simple all at the same time. It appears as though the site has been stripped to it’s bare essentials. Another thing I appreciate about the … Continue reading

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